The group honored as the Advance Professionals wrote the book on live event promotion and management. Since the early days of P.T. Barnum it has been the work of those who executed the tour planning, marketing, advertising , sponsorship and public relations that made the circus a financial success. The circus is equal parts art and commerce. Nothing happens unless a ticket is sold. In the world of show business, without business there is no show.
Many alumni of this group have gone on to become successful entrepreneurs, agents, show producers, marketing and pr agency owners, sports and entertainment executives and venue managers. You will find them in leadership roles of media companies, major league sports (NHL, NBA, MLB, MLS), ticketing companies, concert and talent management, theme parks, fairs and expositions, cultural arts and non profit philanthropic organizations. The universal ties that bind the group is the collective shared learning experiences gained while working for the circus.
This is the biography of Arthur Leroy Ricker, a member of the Advance Professionals.
Arthur Leroy Ricker, known throughout the circus world as Art Ricker, was not a man audiences applauded under the lights, but one whose influence was felt in nearly every city the Ringling Bros. and Barnum & Bailey Circus entered during the late 20th century. Born and raised in New Hope, Pennsylvania, he was the son of Dr. Arthur Ricker, a country physician. After graduating from high school, he entered the United States Air Force, later earning a commercial pilot’s license and flying for a small commuter airline in the New York area. In 1969, he joined Ringling Bros. after being hired by H. W. Cotton Fenner, a vice president of the combined shows, beginning a career that would span almost three decades.
Ricker rose steadily through the organization to become vice president in charge of marketing, working closely with Irvin Feld, Kenneth Feld and Allen Bloom as part of the circus’s senior management team. He oversaw the promotion of what was then one of the largest and most complex touring enterprises in American entertainment. His responsibilities extended well beyond slogans and advertising campaigns. He supervised advance teams, coordinated co-promotions and ensured that each engagement unfolded with financial and logistical precision. Colleagues often pointed to his methodical approach to settlements, which included personally verifying details others might overlook, reinforcing his reputation for rigor and reliability.
Within the circus community, Ricker was as recognizable for his appearance as for his authority. Known for a personal style that recalled a British banker outfitted by a Savile Row tailor, he embodied an understated elegance that set him apart in sports arenas and civic venues across the country. His custom-made suits projected a quiet confidence and professionalism that commanded respect among business partners, civic leaders and peers, reinforcing the seriousness with which he approached the business of spectacle.
On the road, Ricker was deeply involved in the mechanics of moving the show from city to city. He coordinated highly visible “animal walks,” transforming logistical necessities into public-relations events, and he represented the circus internationally at gatherings such as the annual circus festival in Monte Carlo. He also handled the first European tour of Walt Disney on Ice, extending his influence beyond the big top and into a new era of family entertainment. His wide-brimmed hat and ever-present cigar became familiar markers of a man who was both omnipresent and indispensable.
Ricker remained with Ringling Bros. until 1997, closing a chapter that tied his name to the company for a generation. In retirement, he and his wife, Joan, turned to hospitality, building and operating a nine-room lodge in the mountains of West Virginia and later owning and running a bed-and-breakfast in Williamsburg, Virginia. His final professional chapter was spent as manager of Shields Tavern in Colonial Williamsburg, a position he held for 15 years. Across entertainment and hospitality alike, Ricker was remembered for disciplined management, exacting attention to detail and a cultivated presence that lent authority to everything he touched.